Clarins have been stopped from advertising their spray, Expertise EP3, as a way of combating the aging effects of electromagnetic radiation. Italy, the UK, and now France have said that they must show proof that electromagnetic radiation will damage skin, cause it to age, and that the product will prevent the damage, if they want to continue to make such claims.
The ads, which caused the complaints, started by saying "If electromagnetic waves can penetrate walls, imagine what they can do to your skin " . The Advertising Standards Authority have found that their claims breached the clauses for substantiation, truthfulness, fear and distress.
Clarins are one of the manufacturers that make the amazing weight-loss products I mentioned in an earlier post: "Total Body Lift not only reduces the volume of existing fat cells but also limits the formation of new ones". "Encourages the drainage of fats" - what on earth does that mean?