Saturday, 3 October 2009
I love words and plays on words, so I was delighted with this bottle of wine. Plays on words don't often stand much explanation, but because this is a mixture of French and English, I'll put it after the jump.
There are two plays going on: first, the words "Chat-en-oeuf" sound very much like Chateauneuf, a very much superior wine; and second the translation would be "cat in egg". There is another more visual play with the egg-shaped and coloured.label.
Although it's a wine produced in France, I feel sure it's aimed firmly at the British market. I love the illustration and the wine itself somehow seems to have disappeared.
PS. I am away for nearly a week. I will come and visit when I return, if I don't manage to before then.