- Hoardings must be smaller.
- They should not be visible less than 300m from historic monuments or 50m from school premises.
- Illuminated signs should be turned off between midnight and 7:00 am and excluded from roofs.
- There should be no small posters in shop windows.
- Advertising buses and trucks will be forbidden.
It all seems very sensible to me. Advertising professionals have already launched an appeal.