A sign of progress

The city of Paris has decided to take steps to reduce the number of advertising hoardings by more than half and introduce new rules for advertising during December.

• Hoardings must be smaller.
• They should not be visible less than 300m from historic monuments or 50m from school premises.
• Illuminated signs should be turned off between midnight and 7:00 am and excluded from roofs.
• There should be no small posters in shop windows.
• Advertising buses and trucks will be forbidden.

It all seems very sensible to me. Advertising professionals have already launched an appeal.