Photo from Flickr user jackace. Creative Commons licence.
Volvic, owned by Danone Waters, have launched a campaign to encourage people to buy bottled water. For every litre bought, Volvic will "generate" 10 litres of safe, clean water in Africa.
Bottled water has had extremely bad press recently, with several campaigns pointing out that the water in our taps is as good if not better than bottled water and doesn't use up unnecessary energy. So to make us feel good about it, they have started this marketing campaign in the UK, apparently following successful similar efforts in France, Mexico, Germany and Japan.
They, bizarrely to my mind, compare the carbon emissions from the production of a litre of Evian or Volvic with the production of a kilo of chicken #!@#!! Why are they comparing water with a chicken? So you're better drinking water than eating a kilo (2.2 lbs) of chicken? Why are they not comparing bottled water with tap water I wonder?
My first thoughts are that I would rather donate money directly to a charity, WaterAid for instance, and do without Volvic and their cut altogether.